solferinoacademy_marielineamundsen

Solferino Academy
www.future-rcrc.com

 

 

Solferino Academy
www.future-rcrc.com

 

 

Solferino Academy
www.future-rcrc.com


Solferino Academy 
www.future-rcrc.com

 

In the climate of extreme urgency around COVID-19, the Norwegian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC) appealed for help to transmit and circulate positive lessons and stories from across their global network of volunteers and communities. The ambition was to create and strengthen positive engagement with important global learnings, including life saving measures to improve hand washing and other preventative and protective behaviours to the millions of people who depend on the RCRC for support. Designit’s central task was to present this important narrative content about COVID-19 in a more creative and compelling to engage a general public which was (and continues to be) afraid, alarmed and fatigued with information.

On starting the work, Designit noted a lack of clear and consistent visual language and with a goal of delivering more effective, and consistent communication, a new visual identity and unified brand was proposed.


In the climate of extreme urgency around COVID-19, the Norwegian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC) appealed for help to transmit and circulate positive lessons and stories from across their global network of volunteers and communities. The ambition was to create and strengthen positive engagement with important global learnings, including life saving measures to improve hand washing and other preventative and protective behaviours to the millions of people who depend on the RCRC for support. Designit’s central task was to present this important narrative content about COVID-19 in a more creative and compelling to engage a general public which was (and continues to be) afraid, alarmed and fatigued with information.

On starting the work, Designit noted a lack of clear and consistent visual language and with a goal of delivering more effective, and consistent communication, a new visual identity and unified brand was proposed.

 

In the climate of extreme urgency around COVID-19, the Norwegian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC) appealed for help to transmit and circulate positive lessons and stories from across their global network of volunteers and communities. The ambition was to create and strengthen positive engagement with important global learnings, including life saving measures to improve hand washing and other preventative and protective behaviours to the millions of people who depend on the RCRC for support. Designit’s central task was to present this important narrative content about COVID-19 in a more creative and compelling to engage a general public which was (and continues to be) afraid, alarmed and fatigued with information.

On starting the work, Designit noted a lack of clear and consistent visual language and with a goal of delivering more effective, and consistent communication, a new visual identity and unified brand was proposed.

 

In the climate of extreme urgency around COVID-19, the Norwegian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC) appealed for help to transmit and circulate positive lessons and stories from across their global network of volunteers and communities. The ambition was to create and strengthen positive engagement with important global learnings, including life saving measures to improve hand washing and other preventative and protective behaviours to the millions of people who depend on the RCRC for support. Designit’s central task was to present this important narrative content about COVID-19 in a more creative and compelling to engage a general public which was (and continues to be) afraid, alarmed and fatigued with information.

On starting the work, Designit noted a lack of clear and consistent visual language and with a goal of delivering more effective, and consistent communication, a new visual identity and unified brand was proposed.

 

In the climate of extreme urgency around COVID-19, the Norwegian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC) appealed for help to transmit and circulate positive lessons and stories from across their global network of volunteers and communities. The ambition was to create and strengthen positive engagement with important global learnings, including life saving measures to improve hand washing and other preventative and protective behaviours to the millions of people who depend on the RCRC for support. Designit’s central task was to present this important narrative content about COVID-19 in a more creative and compelling to engage a general public which was (and continues to be) afraid, alarmed and fatigued with information.

On starting the work, Designit noted a lack of clear and consistent visual language and with a goal of delivering more effective, and consistent communication, a new visual identity and unified brand was proposed.

Role: Brand Designer & Illustrator

Role: Brand Designer & Illustrator

Role: Brand Designer & Illustrator

Done at Designit Oslo

Done at Designit Oslo

Done at Designit Oslo

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By communicating through engaging illustrations and through an improved channel (The Solferino Academy) we were able to get important messages and learnings across borders and languages and to keep otherwise remote and unreachable communities better informed and safer during times of extreme precarity. Learnings from the project have also made it possible for the Red Cross and IFRC to explore new ways to transmit life saving information, stories and positive lessons across their global network. 

By communicating through engaging illustrations and through an improved channel (The Solferino Academy) we were able to get important messages and learnings across borders and languages and to keep otherwise remote and unreachable communities better informed and safer during times of extreme precarity. Learnings from the project have also made it possible for the Red Cross and IFRC to explore new ways to transmit life saving information, stories and positive lessons across their global network. 

Mari Eline — Graphic Design

 

Based in Oslo, Norway

hello@marieline.no

Based in Oslo, Norway

hello@marieline.no

Based in Oslo, Norway

hello@marieline.no